Reaching the right audience with the right message in this fast-evolving world of digital marketing is more crucial than ever. Intent-based marketing does exactly that-it focuses on the intent behind each user’s activity. Instead of targeting people at large, intent-based marketing looks into understanding and responding to specific needs and…
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Exploring the Role of Social Media in Effective Digital Marketing
In an era where the digital landscape is constantly evolving, the role of social media in effective digital marketing has become more crucial than ever. From Facebook and Instagram to LinkedIn and Twitter, these platforms have revolutionized the way businesses connect with their audiences, build brand awareness, and drive conversions….